Just about a year ago I wrote a blog called When Career Love Clashes With Someone Else’s View for Motto Magazine. I related how I’d invested some time with an expert market strategist who’d cautioned me not to target my business toward a female market. In short, she felt that marketing myself as a woman who speaks to women and about women, would be the financial kiss of death. “They don’t pay women speakers.” Well, I told you I’d keep you posted. I’m back to gloat, I mean report.
First, let me say that this woman is a genius at her job— pure gold in her industry. Her market predictions are brilliantly accurate. At the time her challenge to me, (which oddly sounded likely a demand to choose between my passion and profit), both scared the pants off me and royally pissed me off. Choose? I had to choose! I don’t think so.
So I went about my business, vigorously pursued my passion, banked the profit, and here we are today. Now the beauty of this thing is that she did me a colossal favor. Intuitively, I knew this at the time. So I gave myself the space to sift through the debris that accumulated as the war between my devotion to my passion and my commitment to the profit ensued. I wanted both. I wanted the AND. Here’s what happened.
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